Must-Have Photos to Capture in Your Branding Session
In today’s digital world, first impressions often happen online — and your photos do the talking long before you do. That’s why a branding photo session is so much more than just a collection of pretty pictures. It’s your chance to show your audience who you are, what you stand for, and the heart behind your business.
So, what are the must-have shots that tell your story best? Let’s dive in.
The Headshot - Your First Hello
Your headshot is often the very first image people see of you, so make it count. Gone are the days of stiff, corporate-style photos — your headshot should feel approachable, confident, and you.
Whether we shoot against a simple backdrop or capture you in natural light outdoors, the goal is the same: to help people connect with the face behind the brand.
The Waist-Up or ¾ Portrait – Where Personality Shines
This shot gives a little more room for expression. Think folded arms, a genuine laugh, or a thoughtful side glance — it’s the perfect in-between that feels polished yet relaxed.
These portraits bring your personality to life and are ideal for your website’s “About” page or professional profiles.
The Full-Body Shot – Confidence in Frame
A full-body photo is your opportunity to take up space. It shows confidence, personality, and your unique style — from outfit to posture. Whether you’re walking, laughing, or simply owning your space, these shots tell the story of someone who knows their purpose.
The Seated Shot – Grounded and Approachable
A seated photo naturally changes the energy. It can feel more conversational, more relaxed — like you’re inviting your audience in for a chat.
We might capture this at your desk, on a comfy lounge, in a coffee shop, or at your favourite local spot. These images work beautifully for blog posts, newsletters, and behind-the-scenes stories.
Lifestyle and Working Shots – Storytelling in Action
This is where your brand truly comes alive. Show your tools of the trade, the way you work, and even those candid in-between moments — the coffee cup in hand, the notebook open, the laughter between takes.
These are the photos that build trust because they show the real, everyday you.
Details, Textures, and Tools – The Little Things that Tell Big Stories
Flat lays, hands at work, or close-ups of brand elements — these supporting images add depth to your visual story. They’re perfect for social media content, adding variety to your grid, and showing the finer details that make your business yours.
Mix It Up – Variety is Key
The most useful branding galleries include a range of looks, angles, and compositions. We’ll capture a mix of:
Looking at and away from the camera
Horizontal and vertical crops
Multiple outfits and locations
This gives you a library of imagery to draw from all year round — for social media, website updates, launches, and more.
A branding photo session is one of the best investments you can make in your business. It’s your chance to show up as the professional, passionate, and authentic person your clients want to connect with.
When we plan your session thoughtfully and capture this variety of images, you walk away with not just beautiful photos — but a complete visual story that communicates who you are and what you stand for.